Outdoorsmen.com: Empowering the Outdoor Recreation Economy
Outdoorsmen.com empowers the more than 288,000 small business operators within the U.S. outdoor recreation economy through trade show acquisition, ERP software, and planned short-term lending solutions. We provide Software as a Service (SaaS) applications designed to enhance operational efficiency and, in the future, to facilitate access to short-term lending, while attracting long-term growth capital from investors.
Since its launch, Outdoorsmen.com has focused on building deeply rooted relationships with these small business operators, who collectively drive the $1.2 trillion annual outdoor recreation economy in the United States.
The U.S. Outdoor Recreation Economy: An Overview
The U.S. outdoor recreation industry stands as a formidable economic force. In 2023, it generated a remarkable $1.2 trillion in economic output and supported 5 million jobs, representing 2.3% of the nation's GDP, according to the Outdoor Recreation Roundtable. Further emphasizing its significance, the Bureau of Economic Analysis (BEA) calculates this output to surpass that of traditional sectors like mining, utilities, farming and ranching, and chemical products manufacturing, underscoring its pivotal role in the United States' economic growth.
U.S. Retail Store Market Composition
The U.S. retail store market includes a diverse range of outlets, from independent "Mom & Pop" businesses to large big-box sporting goods chains like Dick's Sporting Goods, REI, Bass Pro Shop, and Cabela's, among others.
The U.S. retail market for sporting goods is largely shaped by numerous big-box stores. These retailers typically stock popular, mass-produced brands from manufacturers who can consistently meet high demand and maintain shelf presence. Industry experts estimate that these mass-produced products constitute only 10% of the total brands available throughout the United States.
Market Share Goals
Outdoorsmen Holdings, Inc. (a Complete Financial Solutions, Inc. wholly owned subsidiary) is focused on supporting the 288K U.S. small business operators to achieve greater cash flow and inventory availability. This industry growth approach will be driven by acquiring and partnering with outdoor industry trade shows, with plans to provide lending services to the show exhibitors. These show acquisitions and partnerships will target the 288,652 small business operators ("Mom & Pop Shops") who collectively provide an estimated 90% of the brands, products, and services in the U.S. outdoor recreation economy.
This strategy addresses the significant market shift as consumers increasingly move online, while traditional big-box stores struggle to adapt quickly to these changing behaviors.
Acquire & Partner
Working toward acquisitions of and partnerships with outdoor industry trade shows.
Support Small Businesses
Supporting 288,652 'Mom & Pop Shops' with greater cashflow and inventory availability.
Achieve Market Share
Reaching 75+ trade shows owned and partnered with by 2028.
Our Acquisition Focus: Consumer Trade Shows
Within the outdoor recreation economy, Outdoorsmen Holdings has focused its acquisition strategy on one category: hunting, fishing, camping, boating, and RV consumer trade shows. We've identified the largest shows in those categories across the country and are working toward acquisitions that would give us a balanced footprint from coast to coast. In RV super shows in particular, we've made major progress building out that national footprint.
Serving Those Who Serve
Outdoorsmen Holdings is working to finalize a partnership with the branches of the U.S. Armed Forces designed to give active-duty service members and veterans access to the shows we acquire, including discounted attendance. This partnership is in progress and not yet finalized.
The Exhibitor Problem We Plan to Solve
Every show brings hundreds of exhibitors, most of them small businesses on thin margins. The outdoor industry is seasonal: exhibitors buy inventory and meet payroll months before the season pays them back, and the only bridge money available often comes at interest rates in the high twenties or low thirties. Our planned lending model is designed to close that loop. This ties directly back to what Complete Financial Solutions stands for: strengthening American manufacturing, defense, sovereign AI compute, and the small business owners and workforce who are the backbone of the U.S. economy.
A Growing Problem
Hundreds of large sporting goods big-box stores (including Sports Authority, Sports Chalet, Eastern Mountain Sports, Modell's, Olympia Sports, and Omega Sports) have been closing due to shifting consumer buying trends away from traditional brick-and-mortar retail.
Big-box stores are grappling with high overhead costs for retail space while their customer foot traffic diminishes each year.
Empty "Big Box" Sporting Goods stores are becoming common across America.
Small Business Challenge
Over 288,000 small businesses (20 employees or less) support the U.S. outdoor sports industry. These businesses are often too small to scale for big-box retail shelves, leaving online platforms and trade shows as their primary sales channels.
Online Selling Experience
Many small businesses struggle to fully leverage their Online Selling Experience (OSX). This often leads to ineffective KPI tracking, resulting in reduced profitability. Low profit margins then strain cash flow and limit access to vital micro-lending and investment capital.
OUR SOLUTIONS
Outdoorsmen.com is revolutionizing the outdoor sports industry by transforming the traditional big-box sporting goods store model. We're creating connected marketplaces within each department, enabling consumers and small business operators to connect, learn, and influence purchasing decisions.
Through our specialized retail-based trade shows, expos, and consumer events, we simplify connections between consumers and exhibitors, both in-person throughout the year and online 365 days a year.
Acquire Trade Shows
We plan to acquire consumer trade shows, allowing exhibitors to benefit from Outdoorsmen's 24/7 online network and a robust physical trade show presence year-round.
Online Marketplaces
Online marketplaces tailored for outdoor sportsman consumers.
Repurpose Retail Spaces
A longer-term vision to repurpose large retail spaces into integrated destinations offering retail, lodging, and recreation experiences.
ERP System
Equip small business operators (exhibitors) with the Outdoorsmen ERP system to enhance their company and consumer management.
Financial Services
As part of our planned model, we intend to help exhibitors access better lending — short-term loans, payroll financing, and inventory financing — through Outdoorsmen Holdings and Complete Financial Solutions, to smooth out the seasonal cycle and replace high-interest debt. Over time we also plan to offer competitive RV financing alongside manufacturers and dealers at our RV shows. These lending services are part of our planned model and are not yet being offered.
Immersive Physical Destinations
THE OUTDOORSMEN IN-PERSON EXPERIENCE
Outdoorsmen offers dynamic mixed-use retail destinations across North America. These unique locations integrate lodging, sports facilities, family entertainment, and RV Parks, providing regional small businesses an affordable opportunity to connect directly with customers face-to-face, without the high cost of traditional storefronts.
Retail Spaces
Affordable storefronts for small businesses to showcase products
Lodging
Accommodations for visitors and outdoor enthusiasts
Sports Facilities
Areas for demonstrations and recreational activities
RV Parks
Convenient locations for outdoor enthusiasts to stay
National Expansion Strategy
The Outdoorsmen's strategic merger and acquisition plan aims to acquire and partner with 75+ outdoor industry trade shows during 2025 and 2026. This initiative is designed to significantly accelerate the company's physical retail expansion and strengthen its brand presence across the United States, with plans to provide lending services to the show exhibitors. Refer to the accompanying map for targeted show and retail locations.
Initiated M&A campaign
Identified the largest hunting, fishing, camping, boating, and RV consumer trade shows nationally; pursuing acquisitions
Targeted acquisitions toward a balanced coast-to-coast footprint
Expansion of commercial real estate and retail footprint nationwide
National Roll-Up Strategy: Targeted Trade Shows Across The United States
Outdoorsmen Holdings is executing a national M&A and partnership campaign of outdoor industry trade shows in the United States, with plans to provide lending services to the show exhibitors
Identify Strategic Targets
Select outdoor industry businesses aligned with our vision.
Execute Acquisitions
Complete mergers and acquisitions.
Integrate Operations
Implement Outdoorsmen's technology and systems across the businesses we acquire.
Revenue Streams
SaaS & Business Automation (BaaS)
ERP software solutions for small businesses and trade shows.
Retail Services
Store front selling, marketing, and customer support
Trade Shows
Trade show operations and, as planned, short-term lending to exhibitors (not yet offered)
Outdoorsmen.com generates diverse revenue by empowering small businesses in the outdoor recreation industry through integrated technology services, physical retail support, and financial solutions.
Where things stand: the acquisitions, the military partnership, and the lending services described on this site are works in progress. Any transaction remains subject to due diligence and definitive agreements, and nothing here should be taken as a completed acquisition, a finalized partnership, or an available lending product.
Where things stand: the acquisitions, the military partnership, and the lending services described on this site are works in progress. Any transaction remains subject to due diligence and definitive agreements, and nothing here should be taken as a completed acquisition, a finalized partnership, or an available lending product.