Outdoorsmen.com: Empowering the Outdoor Recreation Economy
Outdoorsmen.com empowers the more than 288,000 small business operators within the U.S. outdoor recreation economy through trade show acquisition, AI-powered ERP software, and short-term lending solutions. We provide Software as a Service (SaaS) applications designed to enhance operational efficiency, facilitate access to short-term lending, and attract long-term growth capital from investors.
Since its launch, Outdoorsmen.com has focused on building deeply rooted relationships with these small business operators, who collectively drive the $1.2 trillion annual outdoor recreation economy in the United States.
The U.S. Outdoor Recreation Economy: An Overview
The U.S. outdoor recreation industry stands as a formidable economic force. In 2023, it generated a remarkable $1.2 trillion in economic output and supported 5 million jobs, representing 2.3% of the nation's GDP, according to the Outdoor Recreation Roundtable. Further emphasizing its significance, the Bureau of Economic Analysis (BEA) calculates this output to surpass that of traditional sectors like mining, utilities, farming and ranching, and chemical products manufacturing, underscoring its pivotal role in the United States' economic growth.
U.S. Retail Store Market Composition
The U.S. retail store market includes a diverse range of outlets, from independent "Mom & Pop" businesses to large big-box sporting goods chains like Dick's Sporting Goods, REI, Bass Pro Shop, and Cabela's, among others.
The U.S. retail market for sporting goods is largely shaped by numerous big-box stores. These retailers typically stock popular, mass-produced brands from manufacturers who can consistently meet high demand and maintain shelf presence. Industry experts estimate that these mass-produced products constitute only 10% of the total brands available throughout the United States.
Outdoorsmen.com Strategic Partnerships:
Outdoor Sportsman Group (OSG) & Kroenke Sports & Entertainment
Outdoorsmen Holdings is proudly partnered with Outdoor Sportsman Group (OSG), the premier media company serving over 80 million outdoor sports enthusiasts. This strategic alliance significantly expands Outdoorsmen's reach and influence across the outdoor recreation community. OSG is a Kroenke Sports and Entertainment company.
OSG's extensive brand portfolio covers the entire spectrum of outdoor experiences, from hunting and fishing to shooting sports. Their expert content, delivered across all media platforms, ensures Outdoorsmen Holdings message resonates deeply with a dedicated and engaged Sportsman audience.
Market Share Goals
Outdoorsmen Holdings, Inc. (a Complete Financial Solutions, Inc. wholly owned subsidiary) is focused on supporting the 288K U.S. small business operators to achieve greater cash flow and inventory availability. This industry growth approach will be driven by acquiring and partnering with outdoor industry trade shows so that Outdoorsmen can provide lending services to the show exhibitors. These show acquisitions and partnerships will target the 288,652 small business operators ("Mom & Pop Shops") who collectively provide an estimated 90% of the brands, products, and services in the U.S. outdoor recreation economy.
This strategy addresses the significant market shift as consumers increasingly move online, while traditional big-box stores struggle to adapt quickly to these changing behaviors.
Acquire & Partner
Acquiring and partnering with outdoor industry trade shows.
Support Small Businesses
Supporting 288,652 'Mom & Pop Shops' with greater cashflow and inventory availability.
Achieve Market Share
Reaching 75+ trade shows owned and partnered with by 2028.
A Growing Problem
Hundreds of large sporting goods big-box stores (including Sports Authority, Sports Chalet, Eastern Mountain Sports, Modell's, Olympia Sports, and Omega Sports) have been closing due to shifting consumer buying trends away from traditional brick-and-mortar retail.
Big-box stores are grappling with high overhead costs for retail space while their customer foot traffic diminishes each year.
Empty "Big Box" Sporting Goods stores are becoming common across America.
Small Business Challenge
Over 288,000 small businesses (20 employees or less) support the U.S. outdoor sports industry. These businesses are often too small to scale for big-box retail shelves, leaving online platforms and trade shows as their primary sales channels.
Online Selling Experience
Many small businesses struggle to fully leverage their Online Selling Experience (OSX). This often leads to ineffective KPI tracking, resulting in reduced profitability. Low profit margins then strain cash flow and limit access to vital micro-lending and investment capital.
OUR SOLUTIONS
Outdoorsmen.com is revolutionizing the outdoor sports industry by transforming the traditional big-box sporting goods store model. We're creating connected marketplaces within each department, enabling consumers and small business operators to connect, learn, and influence purchasing decisions.
Through our specialized retail-based trade shows, expos, and consumer events, we simplify connections between consumers and exhibitors, both in-person throughout the year and online 365 days a year.
Outdoorsmen also maintains a physical presence in diverse sports and retail locations, including sporting goods stores, recreational facilities, RV parks, sports entertainment venues, mountain lodges, and beach resorts.
Acquire Trade Shows
We acquire consumer trade shows, allowing exhibitors to benefit from Outdoorsmen's 24/7 online network and a robust physical trade show presence year-round.
Online Marketplaces
Online marketplaces tailored for outdoor sportsman consumers.
Repurpose Retail Spaces
Repurpose large retail spaces into integrated destinations offering retail, lodging, and recreation experiences.
ERP System
Equip small business operators (exhibitors) with the Outdoorsmen ERP system to enhance their company and consumer management.
Financial Services
Provide micro-lending, payroll services, and investment capital to businesses leveraging the Outdoorsmen AI-powered ERP system. This system generates more accurate and fair credit scores by analyzing weekly, monthly, and annual sales trends.
Immersive Physical Destinations
THE OUTDOORSMEN IN-PERSON EXPERIENCE
Outdoorsmen offers dynamic mixed-use retail destinations across North America. These unique locations integrate lodging, sports facilities, family entertainment, and RV Parks, providing regional small businesses an affordable opportunity to connect directly with customers face-to-face, without the high cost of traditional storefronts.
Retail Spaces
Affordable storefronts for small businesses to showcase products
Lodging
Accommodations for visitors and outdoor enthusiasts
Sports Facilities
Areas for demonstrations and recreational activities
RV Parks
Convenient locations for outdoor enthusiasts to stay
National Expansion Strategy
The Outdoorsmen's strategic merger and acquisition plan aims to acquire and partner with 75+ outdoor industry trade shows, land developers, and retail companies during 2025 and 2026. This initiative is designed to significantly accelerate the company's physical retail expansion and strengthen its brand presence across the United States, while providing lending services to the show exhibitors. Refer to the accompanying map for targeted show and retail locations.
Initiated M&A campaign, and AI platform launch
Rolling-up of trade shows. 24 completed as of Q4
Completion of 75+ trade show and land development acquisitions
Expansion of commercial real estate and retail footprint nationwide
National Roll-Up Strategy: Trade Shows Across The United States
Outdoorsmen Holdings is executing a national M&A and partnership campaign of outdoor industry trade shows, land developers, and retail companies in the U.S. and Canada, providing lending services to the show exhibitors
Identify Strategic Targets
Select outdoor industry businesses aligned with our vision.
Execute Acquisitions
Complete mergers and acquisitions.
Integrate Operations
Implement Outdoorsmen's technology and systems across acquired businesses.
Revenue Streams
SaaS & Business Automation (BaaS)
AI-powered ERP software solutions for small businesses and trade shows.
Retail Services
Store front selling, marketing, customer support, and lending services
Trade Shows
Trade shows and short-term lending to exhibitors.
Outdoorsmen.com generates diverse revenue by empowering small businesses in the outdoor recreation industry through integrated technology services, physical retail support, and financial solutions.